First Steps to New Beginning, Inc.
Please Mail Donations to:
PO Box 765
Sicklerville, NJ 08081
856-264-7391
george@fsnb-nj.org

The Market

First Steps to New Beginning, Inc. has identified two distinct market segments of customers based on age: those who are under 13 and those who are 13 and over. The distinction is important because of the high percentage of clients with children, and those in the younger market segment having far younger children.

The under 13 age group is growing annually at 9%, and the 13 and over age group growing at 8%. The two groups respectively have 65,454 and 98,745 potential clients. The overwhelming majority of clients come from lower social-economic population groups. These segments can be difficult to communicate with, yet their use of First Steps to New Beginning, Inc. services would give them some profound benefits. The good news is if the people are willing to accept help from First Steps to New Beginning, Inc. they are far more likely to be able to get out of the dire circumstances that they currently face.

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